Tuesday, March 14, 2017

This Coke ad really highlights diversity and inclusion

Coca-Cola’s diversity ad
Coca-Cola has released its latest ad as part of its ‘Taste the Feeling’ campaign. This isn’t just any ad, though, as it includes hints to the company’s viewpoint on diversity and inclusion. The ad features a brother and sister who are battling to win the affection of the family’s pool boy, by being the first to offer him a coke, before their mum beats them to it. The sub-plot of the ad is its aim to reflect different sexual preferences. Coca-Cola’s vice president of global creative, Rodolfo Echeverria has said “this story has more layers, including a wink that touches on our point of view regarding diversity and inclusion. We are managing our culturally relevant messages organically within our campaign spots not as the main subject of the story but as sub-text.”

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